diff --git a/packages/medusa/src/loaders/helpers/subscribers/__fixtures__/subscribers/order-notifier.ts b/packages/medusa/src/loaders/helpers/subscribers/__fixtures__/subscribers/order-notifier.ts
new file mode 100644
index 0000000000..9c5f6531b3
--- /dev/null
+++ b/packages/medusa/src/loaders/helpers/subscribers/__fixtures__/subscribers/order-notifier.ts
@@ -0,0 +1,18 @@
+import {
+  SubscriberArgs,
+  SubscriberConfig,
+} from "../../../../../types/subscribers"
+
+export default async function orderNotifier({
+  data,
+  eventName,
+  container,
+  pluginOptions,
+}: SubscriberArgs) {
+  return Promise.resolve()
+}
+
+export const config: SubscriberConfig = {
+  event: ["order.placed", "order.cancelled", "order.completed"],
+  context: { subscriberId: "order-notifier" },
+}
diff --git a/packages/medusa/src/loaders/helpers/subscribers/__fixtures__/subscribers/product-updater.ts b/packages/medusa/src/loaders/helpers/subscribers/__fixtures__/subscribers/product-updater.ts
new file mode 100644
index 0000000000..67e536783b
--- /dev/null
+++ b/packages/medusa/src/loaders/helpers/subscribers/__fixtures__/subscribers/product-updater.ts
@@ -0,0 +1,20 @@
+import {
+  SubscriberArgs,
+  SubscriberConfig,
+} from "../../../../../types/subscribers"
+
+export default async function productUpdater({
+  data,
+  eventName,
+  container,
+  pluginOptions,
+}: SubscriberArgs) {
+  return Promise.resolve()
+}
+
+export const config: SubscriberConfig = {
+  event: "product.updated",
+  context: {
+    subscriberId: "product-updater",
+  },
+}
diff --git a/packages/medusa/src/loaders/helpers/subscribers/__fixtures__/subscribers/variant-created.ts b/packages/medusa/src/loaders/helpers/subscribers/__fixtures__/subscribers/variant-created.ts
new file mode 100644
index 0000000000..874290d550
--- /dev/null
+++ b/packages/medusa/src/loaders/helpers/subscribers/__fixtures__/subscribers/variant-created.ts
@@ -0,0 +1,17 @@
+import {
+  SubscriberArgs,
+  SubscriberConfig,
+} from "../../../../../types/subscribers"
+
+export default async function ({
+  data,
+  eventName,
+  container,
+  pluginOptions,
+}: SubscriberArgs) {
+  return Promise.resolve()
+}
+
+export const config: SubscriberConfig = {
+  event: "variant.created",
+}
diff --git a/packages/medusa/src/loaders/helpers/subscribers/__mocks__/index.ts b/packages/medusa/src/loaders/helpers/subscribers/__mocks__/index.ts
new file mode 100644
index 0000000000..c526507eeb
--- /dev/null
+++ b/packages/medusa/src/loaders/helpers/subscribers/__mocks__/index.ts
@@ -0,0 +1,18 @@
+import { ModuleRegistrationName } from "@medusajs/modules-sdk"
+
+export const eventBusServiceMock = {
+  subscribe: jest.fn().mockImplementation((...args) => {
+    return Promise.resolve(args)
+  }),
+}
+
+export const containerMock = {
+  // mock .resolve method so if its called with "eventBusService" it returns the mock
+  resolve: jest.fn().mockImplementation((name: string) => {
+    if (name === ModuleRegistrationName.EVENT_BUS) {
+      return eventBusServiceMock
+    } else {
+      return {}
+    }
+  }),
+}
diff --git a/packages/medusa/src/loaders/helpers/subscribers/__tests__/index.spec.ts b/packages/medusa/src/loaders/helpers/subscribers/__tests__/index.spec.ts
new file mode 100644
index 0000000000..b05600568e
--- /dev/null
+++ b/packages/medusa/src/loaders/helpers/subscribers/__tests__/index.spec.ts
@@ -0,0 +1,114 @@
+import { MedusaContainer } from "@medusajs/types"
+import { join } from "path"
+import { containerMock, eventBusServiceMock } from "../__mocks__"
+import { SubscriberLoader } from "../index"
+
+describe("SubscriberLoader", () => {
+  const rootDir = join(__dirname, "../__fixtures__", "subscribers")
+
+  const pluginOptions = {
+    important_data: {
+      enabled: true,
+    },
+  }
+
+  let registeredPaths: string[] = []
+
+  beforeAll(async () => {
+    jest.clearAllMocks()
+
+    const paths = await new SubscriberLoader(
+      rootDir,
+      containerMock as unknown as MedusaContainer,
+      pluginOptions
+    ).load()
+
+    if (paths) {
+      registeredPaths = [...registeredPaths, ...paths]
+    }
+  })
+
+  it("should register each subscriber in the '/subscribers' folder", async () => {
+    // As '/subscribers' contains 3 subscribers, we expect the number of registered paths to be 3
+    expect(registeredPaths.length).toEqual(3)
+  })
+
+  it("should have registered subscribers for 5 events", async () => {
+    /**
+     * The 'product-updater.ts' subscriber is registered for the following events:
+     * - "product.created"
+     * The 'order-updater.ts' subscriber is registered for the following events:
+     * - "order.placed"
+     * - "order.canceled"
+     * - "order.completed"
+     * The 'variant-created.ts' subscriber is registered for the following events:
+     * - "variant.created"
+     *
+     * This means that we expect the eventBusServiceMock.subscribe method to have
+     * been called  times, once for 'product-updater.ts', once for 'variant-created.ts',
+     * and 3 times for 'order-updater.ts'.
+     */
+    expect(eventBusServiceMock.subscribe).toHaveBeenCalledTimes(5)
+  })
+
+  it("should have registered subscribers with the correct props", async () => {
+    /**
+     * The 'product-updater.ts' subscriber is registered
+     * with a explicit subscriberId of "product-updater".
+     */
+    expect(eventBusServiceMock.subscribe).toHaveBeenCalledWith(
+      "product.updated",
+      expect.any(Function),
+      {
+        subscriberId: "product-updater",
+      }
+    )
+
+    /**
+     * The 'order-updater.ts' subscriber is registered
+     * without an explicit subscriberId, which means that
+     * the loader tries to infer one from either the handler
+     * functions name or the file name. In this case, the
+     * handler function is named 'orderUpdater' and is used
+     * to infer the subscriberId.
+     */
+    expect(eventBusServiceMock.subscribe).toHaveBeenCalledWith(
+      "order.placed",
+      expect.any(Function),
+      {
+        subscriberId: "order-notifier",
+      }
+    )
+
+    expect(eventBusServiceMock.subscribe).toHaveBeenCalledWith(
+      "order.cancelled",
+      expect.any(Function),
+      {
+        subscriberId: "order-notifier",
+      }
+    )
+
+    expect(eventBusServiceMock.subscribe).toHaveBeenCalledWith(
+      "order.completed",
+      expect.any(Function),
+      {
+        subscriberId: "order-notifier",
+      }
+    )
+
+    /**
+     * The 'variant-created.ts' subscriber is registered
+     * without an explicit subscriberId, and with an anonymous
+     * handler function. This means that the loader tries to
+     * infer the subscriberId from the file name, which in this
+     * case is 'variant-created.ts'.
+     */
+    expect(eventBusServiceMock.subscribe).toHaveBeenCalledWith(
+      "variant.created",
+      expect.any(Function),
+      {
+        subscriberId: "variant-created",
+      }
+    )
+  })
+})
diff --git a/packages/medusa/src/loaders/helpers/subscribers/index.ts b/packages/medusa/src/loaders/helpers/subscribers/index.ts
new file mode 100644
index 0000000000..dea12a2b32
--- /dev/null
+++ b/packages/medusa/src/loaders/helpers/subscribers/index.ts
@@ -0,0 +1,244 @@
+import { ModuleRegistrationName } from "@medusajs/modules-sdk"
+import {
+  IEventBusModuleService,
+  MedusaContainer,
+  Subscriber,
+} from "@medusajs/types"
+import { kebabCase } from "@medusajs/utils"
+import { readdir } from "fs/promises"
+import { extname, join, sep } from "path"
+
+import { SubscriberArgs, SubscriberConfig } from "../../../types/subscribers"
+import logger from "../../logger"
+
+type SubscriberHandler<T> = (args: SubscriberArgs<T>) => Promise<void>
+
+type SubscriberModule<T> = {
+  config: SubscriberConfig
+  handler: SubscriberHandler<T>
+}
+
+export class SubscriberLoader {
+  protected container_: MedusaContainer
+  protected pluginOptions_: Record<string, unknown>
+  protected rootDir_: string
+  protected excludes: RegExp[] = [
+    /\.DS_Store/,
+    /(\.ts\.map|\.js\.map|\.d\.ts)/,
+    /^_[^/\\]*(\.[^/\\]+)?$/,
+  ]
+
+  protected subscriberDescriptors_: Map<string, SubscriberModule<any>> =
+    new Map()
+
+  constructor(
+    rootDir: string,
+    container: MedusaContainer,
+    options: Record<string, unknown> = {}
+  ) {
+    this.rootDir_ = rootDir
+    this.pluginOptions_ = options
+    this.container_ = container
+  }
+
+  private validateSubscriber(
+    subscriber: any,
+    path: string
+  ): subscriber is {
+    default: SubscriberHandler<unknown>
+    config: SubscriberConfig
+  } {
+    const handler = subscriber.default
+
+    if (!handler || typeof handler !== "function") {
+      /**
+       * If the handler is not a function, we can't use it
+       */
+      logger.warn(`The subscriber in ${path} is not a function.`)
+      return false
+    }
+
+    const config = subscriber.config
+
+    if (!config) {
+      /**
+       * If the subscriber is missing a config, we can't use it
+       */
+      logger.warn(`The subscriber in ${path} is missing a config.`)
+      return false
+    }
+
+    if (!config.event) {
+      /**
+       * If the subscriber is missing an event, we can't use it.
+       * In production we throw an error, else we log a warning
+       */
+      if (process.env.NODE_ENV === "production") {
+        throw new Error(`The subscriber in ${path} is missing an event.`)
+      } else {
+        logger.warn(`The subscriber in ${path} is missing an event.`)
+      }
+
+      return false
+    }
+
+    if (
+      typeof config.event !== "string" &&
+      !Array.isArray(config.event) &&
+      !config.event.every((e: unknown) => typeof e === "string")
+    ) {
+      /**
+       * If the subscribers event is not a string or an array of strings, we can't use it
+       */
+      logger.warn(
+        `The subscriber in ${path} has an invalid event. The event must be a string or an array of strings.`
+      )
+      return false
+    }
+
+    return true
+  }
+
+  private async createDescriptor(absolutePath: string, entry: string) {
+    return await import(absolutePath).then((module_) => {
+      const isValid = this.validateSubscriber(module_, absolutePath)
+
+      if (!isValid) {
+        return
+      }
+
+      this.subscriberDescriptors_.set(absolutePath, {
+        config: module_.config,
+        handler: module_.default,
+      })
+    })
+  }
+
+  private async createMap(dirPath: string) {
+    await Promise.all(
+      await readdir(dirPath, { withFileTypes: true }).then(async (entries) => {
+        return entries
+          .filter((entry) => {
+            if (
+              this.excludes.length &&
+              this.excludes.some((exclude) => exclude.test(entry.name))
+            ) {
+              return false
+            }
+
+            return true
+          })
+          .map(async (entry) => {
+            const fullPath = join(dirPath, entry.name)
+
+            if (entry.isDirectory()) {
+              return this.createMap(fullPath)
+            }
+
+            return await this.createDescriptor(fullPath, entry.name)
+          })
+      })
+    )
+  }
+
+  private inferIdentifier<T>(
+    fileName: string,
+    config: SubscriberConfig,
+    handler: SubscriberHandler<T>
+  ) {
+    const { context } = config
+
+    /**
+     * If subscriberId is provided, use that
+     */
+    if (context?.subscriberId) {
+      return context.subscriberId
+    }
+
+    const handlerName = handler.name
+
+    /**
+     * If the handler is not anonymous, use the name
+     */
+    if (handlerName && !handlerName.startsWith("_default")) {
+      return kebabCase(handlerName)
+    }
+
+    /**
+     * If the handler is anonymous, use the file name
+     */
+    const idFromFile =
+      fileName.split(sep).pop()?.replace(extname(fileName), "") ?? ""
+
+    return kebabCase(idFromFile)
+  }
+
+  private createSubscriber<T>({
+    fileName,
+    config,
+    handler,
+  }: {
+    fileName: string
+    config: SubscriberConfig
+    handler: SubscriberHandler<T>
+  }) {
+    const eventBusService: IEventBusModuleService = this.container_.resolve(
+      ModuleRegistrationName.EVENT_BUS
+    )
+
+    const { event } = config
+
+    const events = Array.isArray(event) ? event : [event]
+
+    const subscriberId = this.inferIdentifier(fileName, config, handler)
+
+    for (const e of events) {
+      const subscriber = async (data: T) => {
+        return handler({
+          eventName: e,
+          data,
+          container: this.container_,
+          pluginOptions: this.pluginOptions_,
+        })
+      }
+
+      eventBusService.subscribe(e, subscriber as Subscriber, {
+        ...(config.context ?? {}),
+        subscriberId,
+      })
+    }
+  }
+
+  async load() {
+    let hasSubscriberDir = false
+
+    try {
+      await readdir(this.rootDir_)
+      hasSubscriberDir = true
+    } catch (err) {
+      hasSubscriberDir = false
+    }
+
+    if (!hasSubscriberDir) {
+      return
+    }
+
+    await this.createMap(this.rootDir_)
+
+    const map = this.subscriberDescriptors_
+
+    for (const [fileName, { config, handler }] of map.entries()) {
+      this.createSubscriber({
+        fileName,
+        config,
+        handler,
+      })
+    }
+
+    /**
+     * Return the file paths of the registered subscribers, to prevent the
+     * backwards compatible loader from trying to register them.
+     */
+    return [...map.keys()]
+  }
+}
diff --git a/packages/medusa/src/loaders/index.ts b/packages/medusa/src/loaders/index.ts
index 62c58ca10c..43077df4d1 100644
--- a/packages/medusa/src/loaders/index.ts
+++ b/packages/medusa/src/loaders/index.ts
@@ -6,6 +6,7 @@ import { Express, NextFunction, Request, Response } from "express"
 import { createMedusaContainer } from "medusa-core-utils"
 import requestIp from "request-ip"
 import { v4 } from "uuid"
+import path from "path"
 import { MedusaContainer } from "../types/global"
 import adminLoader from "./admin"
 import apiLoader from "./api"
@@ -16,7 +17,7 @@ import { registerProjectWorkflows } from "./helpers/register-workflows"
 import Logger from "./logger"
 import loadMedusaApp from "./medusa-app"
 import pgConnectionLoader from "./pg-connection"
-import subscribersLoader from "./subscribers"
+import { SubscriberLoader } from "./helpers/subscribers"
 
 type Options = {
   directory: string
@@ -28,6 +29,11 @@ const isWorkerMode = (configModule) => {
   return configModule.projectConfig.worker_mode === "worker"
 }
 
+async function subscribersLoader(container) {
+  const subscribersPath = path.join(__dirname, "../subscribers")
+  await new SubscriberLoader(subscribersPath, container).load()
+}
+
 async function loadEntrypoints(
   configModule,
   container,
@@ -55,9 +61,7 @@ async function loadEntrypoints(
   })
 
   await adminLoader({ app: expressApp, configModule })
-
-  subscribersLoader({ container })
-
+  await subscribersLoader(container)
   await apiLoader({
     container,
     app: expressApp,
diff --git a/packages/medusa/src/loaders/subscribers.ts b/packages/medusa/src/loaders/subscribers.ts
deleted file mode 100644
index 88350475ad..0000000000
--- a/packages/medusa/src/loaders/subscribers.ts
+++ /dev/null
@@ -1,26 +0,0 @@
-import glob from "glob"
-import path from "path"
-import { asFunction } from "awilix"
-import { MedusaContainer } from "../types/global"
-import { MedusaError } from "@medusajs/utils"
-
-/**
- * Registers all subscribers in the subscribers directory
- */
-export default ({ container }: { container: MedusaContainer }) => {
-  const corePath = "../subscribers/*.js"
-  const coreFull = path.join(__dirname, corePath)
-
-  const core = glob.sync(coreFull, { cwd: __dirname })
-  core.forEach((fn) => {
-    const loaded = require(fn).default
-    if (!loaded) {
-      throw new MedusaError(
-        MedusaError.Types.UNEXPECTED_STATE,
-        `Subscriber ${fn} does not have a default export`
-      )
-    }
-
-    container.build(asFunction((cradle) => new loaded(cradle)).singleton())
-  })
-}
diff --git a/packages/medusa/src/subscribers/configurable-notifications.ts b/packages/medusa/src/subscribers/configurable-notifications.ts
index 95e1663a8e..cc622134d7 100644
--- a/packages/medusa/src/subscribers/configurable-notifications.ts
+++ b/packages/medusa/src/subscribers/configurable-notifications.ts
@@ -1,14 +1,21 @@
-import { IEventBusService, INotificationModuleService } from "@medusajs/types"
+import { INotificationModuleService } from "@medusajs/types"
 import { get } from "lodash"
+import { SubscriberArgs, SubscriberConfig } from "../types/subscribers"
+import { ModuleRegistrationName } from "@medusajs/modules-sdk"
+import { ContainerRegistrationKeys, promiseAll } from "@medusajs/utils"
 
-type InjectedDependencies = {
-  notificationModuleService: INotificationModuleService
-  eventBusModuleService: IEventBusService
+type HandlerConfig = {
+  event: string
+  template: string
+  channel: string
+  to: string
+  resource_id: string
+  data: Record<string, string>
 }
 
 // TODO: The config should be loaded dynamically from medusa-config.js
 // TODO: We can use a more powerful templating syntax to allow for eg. combining fields.
-const config = [
+const handlerConfig: HandlerConfig[] = [
   {
     event: "order.created",
     template: "order-created-template",
@@ -21,44 +28,61 @@ const config = [
   },
 ]
 
-class ConfigurableNotificationsSubscriber {
-  private readonly eventBusModuleService_: IEventBusService
-  private readonly notificationModuleService_: INotificationModuleService
+const configAsMap = handlerConfig.reduce(
+  (acc: Record<string, HandlerConfig[]>, h) => {
+    if (!acc[h.event]) {
+      acc[h.event] = []
+    }
 
-  constructor({
-    eventBusModuleService,
-    notificationModuleService,
-  }: InjectedDependencies) {
-    this.eventBusModuleService_ = eventBusModuleService
-    this.notificationModuleService_ = notificationModuleService
+    acc[h.event].push(h)
+    return acc
+  },
+  {}
+)
 
-    config.forEach((eventHandler) => {
-      this.eventBusModuleService_.subscribe(
-        eventHandler.event,
-        async (data: any) => {
-          const payload = data.data
+export default async function configurableNotifications({
+  data,
+  eventName,
+  container,
+}: SubscriberArgs<any>) {
+  const logger = container.resolve(ContainerRegistrationKeys.LOGGER)
+  const notificationService: INotificationModuleService = container.resolve(
+    ModuleRegistrationName.NOTIFICATION
+  )
 
-          const notificationData = {
-            template: eventHandler.template,
-            channel: eventHandler.channel,
-            to: get(payload, eventHandler.to),
-            trigger_type: eventHandler.event,
-            resource_id: get(payload, eventHandler.resource_id),
-            data: Object.entries(eventHandler.data).reduce(
-              (acc, [key, value]) => {
-                acc[key] = get(payload, value)
-                return acc
-              },
-              {}
-            ),
-          }
+  const handlers = configAsMap[eventName] ?? []
+  const payload = data.data
 
-          await this.notificationModuleService_.create(notificationData)
-          return
-        }
-      )
+  await promiseAll(
+    handlers.map(async (handler) => {
+      const notificationData = {
+        template: handler.template,
+        channel: handler.channel,
+        to: get(payload, handler.to),
+        trigger_type: handler.event,
+        resource_id: get(payload, handler.resource_id),
+        data: Object.entries(handler.data).reduce((acc, [key, value]) => {
+          acc[key] = get(payload, value)
+          return acc
+        }, {}),
+      }
+
+      // We don't want to fail all handlers, so we catch and log errors only
+      try {
+        await notificationService.create(notificationData)
+      } catch (err) {
+        logger.error(
+          `Failed to send notification for ${eventName}`,
+          err.message
+        )
+      }
     })
-  }
+  )
 }
 
-export default ConfigurableNotificationsSubscriber
+export const config: SubscriberConfig = {
+  event: handlerConfig.map((h) => h.event),
+  context: {
+    subscriberId: "configurable-notifications-handler",
+  },
+}
diff --git a/packages/medusa/src/subscribers/payment-webhook.ts b/packages/medusa/src/subscribers/payment-webhook.ts
index 1e4a7c995f..8527529336 100644
--- a/packages/medusa/src/subscribers/payment-webhook.ts
+++ b/packages/medusa/src/subscribers/payment-webhook.ts
@@ -1,52 +1,36 @@
 import { PaymentWebhookEvents } from "@medusajs/utils"
-
-import {
-  IEventBusService,
-  IPaymentModuleService,
-  ProviderWebhookPayload,
-  Subscriber,
-} from "@medusajs/types"
+import { IPaymentModuleService, ProviderWebhookPayload } from "@medusajs/types"
+import { SubscriberArgs, SubscriberConfig } from "../types/subscribers"
+import { ModuleRegistrationName } from "@medusajs/modules-sdk"
 
 type SerializedBuffer = {
   data: ArrayBuffer
   type: "Buffer"
 }
 
-type InjectedDependencies = {
-  paymentModuleService: IPaymentModuleService
-  eventBusModuleService: IEventBusService
-}
+export default async function paymentWebhookhandler({
+  data,
+  container,
+}: SubscriberArgs<ProviderWebhookPayload>) {
+  const paymentService: IPaymentModuleService = container.resolve(
+    ModuleRegistrationName.PAYMENT
+  )
 
-class PaymentWebhookSubscriber {
-  private readonly eventBusModuleService_: IEventBusService
-  private readonly paymentModuleService_: IPaymentModuleService
+  const input = "data" in data ? data.data : data
 
-  constructor({
-    eventBusModuleService,
-    paymentModuleService,
-  }: InjectedDependencies) {
-    this.eventBusModuleService_ = eventBusModuleService
-    this.paymentModuleService_ = paymentModuleService
-
-    this.eventBusModuleService_.subscribe(
-      PaymentWebhookEvents.WebhookReceived,
-      this.processEvent as Subscriber
+  if (
+    (input.payload.rawData as unknown as SerializedBuffer).type === "Buffer"
+  ) {
+    input.payload.rawData = Buffer.from(
+      (input.payload.rawData as unknown as SerializedBuffer).data
     )
   }
-
-  /**
-   * TODO: consider moving this to a workflow
-   */
-  processEvent = async (data: ProviderWebhookPayload): Promise<void> => {
-    if (
-      (data.payload.rawData as unknown as SerializedBuffer).type === "Buffer"
-    ) {
-      data.payload.rawData = Buffer.from(
-        (data.payload.rawData as unknown as SerializedBuffer).data
-      )
-    }
-    await this.paymentModuleService_.processEvent(data)
-  }
+  await paymentService.processEvent(input)
 }
 
-export default PaymentWebhookSubscriber
+export const config: SubscriberConfig = {
+  event: PaymentWebhookEvents.WebhookReceived,
+  context: {
+    subscriberId: "payment-webhook-handler",
+  },
+}