diff --git a/packages/core/utils/src/common/__tests__/is-valid-handle.spec.ts b/packages/core/utils/src/common/__tests__/is-valid-handle.spec.ts
new file mode 100644
index 0000000000..4d89e04d11
--- /dev/null
+++ b/packages/core/utils/src/common/__tests__/is-valid-handle.spec.ts
@@ -0,0 +1,36 @@
+import { isValidHandle } from "../validate-handle"
+
+describe("normalizeHandle", function () {
+  it("should generate URL friendly handles", function () {
+    const expectations = [
+      {
+        input: "the-fan-boy's-club",
+        isValid: false,
+      },
+      {
+        input: "@t-the-sky",
+        isValid: false,
+      },
+      {
+        input: "nouvelles-annees",
+        isValid: true,
+      },
+      {
+        input: "@t-the-sky",
+        isValid: false,
+      },
+      {
+        input: "user.product",
+        isValid: false,
+      },
+      {
+        input: 'sky"bar',
+        isValid: false,
+      },
+    ]
+
+    expectations.forEach((expectation) => {
+      expect(isValidHandle(expectation.input)).toEqual(expectation.isValid)
+    })
+  })
+})
diff --git a/packages/core/utils/src/common/__tests__/to-handle.spec.ts b/packages/core/utils/src/common/__tests__/to-handle.spec.ts
new file mode 100644
index 0000000000..ddc1869247
--- /dev/null
+++ b/packages/core/utils/src/common/__tests__/to-handle.spec.ts
@@ -0,0 +1,44 @@
+import { toHandle } from "../to-handle"
+
+describe("normalizeHandle", function () {
+  it("should generate URL friendly handles", function () {
+    const expectations = [
+      {
+        input: "The fan boy's club",
+        output: "the-fan-boys-club",
+      },
+      {
+        input: "nouvelles années",
+        output: "nouvelles-annees",
+      },
+      {
+        input: "25% OFF",
+        output: "25-off",
+      },
+      {
+        input: "25% de réduction",
+        output: "25-de-reduction",
+      },
+      {
+        input: "-first-product",
+        output: "-first-product",
+      },
+      {
+        input: "user.product",
+        output: "userproduct",
+      },
+      {
+        input: "_first-product",
+        output: "-first-product",
+      },
+      {
+        input: "_HELLO_WORLD",
+        output: "-hello-world",
+      },
+    ]
+
+    expectations.forEach((expectation) => {
+      expect(toHandle(expectation.input)).toEqual(expectation.output)
+    })
+  })
+})
diff --git a/packages/core/utils/src/common/index.ts b/packages/core/utils/src/common/index.ts
index 2b795e89d0..4fc71a54c1 100644
--- a/packages/core/utils/src/common/index.ts
+++ b/packages/core/utils/src/common/index.ts
@@ -58,3 +58,5 @@ export * from "./transaction"
 export * from "./trim-zeros"
 export * from "./upper-case-first"
 export * from "./wrap-handler"
+export * from "./to-handle"
+export * from "./validate-handle"
diff --git a/packages/core/utils/src/common/to-handle.ts b/packages/core/utils/src/common/to-handle.ts
new file mode 100644
index 0000000000..56800cd2c4
--- /dev/null
+++ b/packages/core/utils/src/common/to-handle.ts
@@ -0,0 +1,18 @@
+import { kebabCase } from "./to-kebab-case"
+
+/**
+ * Helper method to create a to be URL friendly "handle" from
+ * a string value.
+ *
+ * - Works by converting the value to lowercase
+ * - Splits and remove accents from characters
+ * - Removes all unallowed characters like a '"%$ and so on.
+ */
+export const toHandle = (value: string): string => {
+  return kebabCase(
+    value
+      .toLowerCase()
+      .normalize("NFD")
+      .replace(/[\u0300-\u036f]/g, "")
+  ).replace(/[^a-z0-9A-Z-_]/g, "")
+}
diff --git a/packages/core/utils/src/common/to-kebab-case.ts b/packages/core/utils/src/common/to-kebab-case.ts
index 6b42ee3985..5a975cd035 100644
--- a/packages/core/utils/src/common/to-kebab-case.ts
+++ b/packages/core/utils/src/common/to-kebab-case.ts
@@ -1,4 +1,4 @@
-export const kebabCase = (string) =>
+export const kebabCase = (string: string): string =>
   string
     .replace(/([a-z])([A-Z])/g, "$1-$2")
     .replace(/[\s_]+/g, "-")
diff --git a/packages/core/utils/src/common/validate-handle.ts b/packages/core/utils/src/common/validate-handle.ts
new file mode 100644
index 0000000000..01edd607a3
--- /dev/null
+++ b/packages/core/utils/src/common/validate-handle.ts
@@ -0,0 +1,9 @@
+import { kebabCase } from "./to-kebab-case"
+
+/**
+ * Helper method to validate entity "handle" to be URL
+ * friendly.
+ */
+export const isValidHandle = (value: string): boolean => {
+  return /^[a-z0-9]+(?:-[a-z0-9]+)*$/.test(value)
+}
diff --git a/packages/modules/product/src/models/product.ts b/packages/modules/product/src/models/product.ts
index 46e72ecf28..a6875141ef 100644
--- a/packages/modules/product/src/models/product.ts
+++ b/packages/modules/product/src/models/product.ts
@@ -17,9 +17,9 @@ import {
   createPsqlIndexStatementHelper,
   DALUtils,
   generateEntityId,
-  kebabCase,
   ProductUtils,
   Searchable,
+  toHandle,
 } from "@medusajs/utils"
 import ProductCategory from "./product-category"
 import ProductCollection from "./product-collection"
@@ -216,7 +216,7 @@ class Product {
     this.collection_id ??= this.collection?.id ?? null
 
     if (!this.handle && this.title) {
-      this.handle = kebabCase(this.title)
+      this.handle = toHandle(this.title)
     }
   }
 }
diff --git a/packages/modules/product/src/services/product-module-service.ts b/packages/modules/product/src/services/product-module-service.ts
index f7723e938d..5ce5ba0be4 100644
--- a/packages/modules/product/src/services/product-module-service.ts
+++ b/packages/modules/product/src/services/product-module-service.ts
@@ -32,6 +32,8 @@ import {
   ProductStatus,
   promiseAll,
   removeUndefined,
+  isValidHandle,
+  toHandle,
 } from "@medusajs/utils"
 import {
   ProductCategoryEventData,
@@ -1165,9 +1167,14 @@ export default class ProductModuleService<
     @MedusaContext() sharedContext: Context = {}
   ): Promise<TProduct[]> {
     const normalizedInput = await promiseAll(
-      data.map(
-        async (d) => await this.normalizeCreateProductInput(d, sharedContext)
-      )
+      data.map(async (d) => {
+        const normalized = await this.normalizeCreateProductInput(
+          d,
+          sharedContext
+        )
+        this.validateProductPayload(normalized)
+        return normalized
+      })
     )
 
     const productData = await this.productService_.upsertWithReplace(
@@ -1223,9 +1230,14 @@ export default class ProductModuleService<
     @MedusaContext() sharedContext: Context = {}
   ): Promise<TProduct[]> {
     const normalizedInput = await promiseAll(
-      data.map(
-        async (d) => await this.normalizeUpdateProductInput(d, sharedContext)
-      )
+      data.map(async (d) => {
+        const normalized = await this.normalizeUpdateProductInput(
+          d,
+          sharedContext
+        )
+        this.validateProductPayload(normalized)
+        return normalized
+      })
     )
 
     const productData = await this.productService_.upsertWithReplace(
@@ -1306,6 +1318,21 @@ export default class ProductModuleService<
     return productData
   }
 
+  /**
+   * Validates the manually provided handle value of the product
+   * to be URL-safe
+   */
+  protected validateProductPayload(
+    productData: UpdateProductInput | ProductTypes.CreateProductDTO
+  ) {
+    if (productData.handle && !isValidHandle(productData.handle)) {
+      throw new MedusaError(
+        MedusaError.Types.INVALID_DATA,
+        "Invalid product handle. It must contain URL safe characters"
+      )
+    }
+  }
+
   protected async normalizeCreateProductInput(
     product: ProductTypes.CreateProductDTO,
     @MedusaContext() sharedContext: Context = {}
@@ -1316,7 +1343,7 @@ export default class ProductModuleService<
     )) as ProductTypes.CreateProductDTO
 
     if (!productData.handle && productData.title) {
-      productData.handle = kebabCase(productData.title)
+      productData.handle = toHandle(productData.title)
     }
 
     if (!productData.status) {