diff --git a/.changeset/mean-mugs-sparkle.md b/.changeset/mean-mugs-sparkle.md
new file mode 100644
index 0000000000..7e10e6e431
--- /dev/null
+++ b/.changeset/mean-mugs-sparkle.md
@@ -0,0 +1,6 @@
+---
+"@medusajs/admin-vite-plugin": patch
+"@medusajs/dashboard": patch
+---
+
+feat(admin-vite-plugin,dashboard): support for react-router's splat and optional segments
diff --git a/packages/admin/admin-vite-plugin/src/routes/helpers.ts b/packages/admin/admin-vite-plugin/src/routes/helpers.ts
index 22e97c641a..6c9be76fea 100644
--- a/packages/admin/admin-vite-plugin/src/routes/helpers.ts
+++ b/packages/admin/admin-vite-plugin/src/routes/helpers.ts
@@ -4,7 +4,11 @@ export function getRoute(file: string): string {
   const importPath = normalizePath(file)
   return importPath
     .replace(/.*\/admin\/(routes)/, "")
-    .replace(/\[([^\]]+)\]/g, ":$1")
+    .replace("[[*]]", "*?")               // optional splat
+    .replace("[*]", "*")                  // splat
+    .replace(/\(([^\[\]\)]+)\)/g, "$1?")  // optional static,  (foo)
+    .replace(/\[\[([^\]]+)\]\]/g, ":$1?") // optional dynamic, [[foo]]
+    .replace(/\[([^\]]+)\]/g, ":$1")      // dynamic,          [foo]
     .replace(
       new RegExp(
         `/page\\.(${VALID_FILE_EXTENSIONS.map((ext) => ext.slice(1)).join(
diff --git a/packages/admin/dashboard/src/dashboard-app/dashboard-app.tsx b/packages/admin/dashboard/src/dashboard-app/dashboard-app.tsx
index 294ae330c0..de3126a839 100644
--- a/packages/admin/dashboard/src/dashboard-app/dashboard-app.tsx
+++ b/packages/admin/dashboard/src/dashboard-app/dashboard-app.tsx
@@ -42,6 +42,13 @@ type DashboardAppProps = {
   plugins: DashboardPlugin[]
 }
 
+/**
+ * Matches segments that are optional and at the end of the path.
+ * Example: /path/to/:id?
+ * Such paths can be added to the menu items without the optional segment.
+ */
+const OPTIONAL_LAST_SEGMENT_MATCH = /\/([^\/])+\?$/
+
 export class DashboardApp {
   private widgets: WidgetMap
   private menus: MenuMap
@@ -129,10 +136,11 @@ export class DashboardApp {
     allMenuItems.sort((a, b) => a.path.length - b.path.length)
 
     allMenuItems.forEach((item) => {
-      if (item.path.includes("/:")) {
+      item.path = item.path.replace(OPTIONAL_LAST_SEGMENT_MATCH, "")
+      if (item.path.includes("/:") || item.path.endsWith("/*")) {
         if (process.env.NODE_ENV === "development") {
           console.warn(
-            `[@medusajs/dashboard] Menu item for path "${item.path}" can't be added to the sidebar as it contains a parameter.`
+            `[@medusajs/dashboard] Menu item for path "${item.path}" can't be added to the sidebar as it contains a mandatory parameter.`
           )
         }
         return
diff --git a/packages/admin/dashboard/src/dashboard-app/routes/utils.ts b/packages/admin/dashboard/src/dashboard-app/routes/utils.ts
index 9f3cd47bea..450b0dcf6a 100644
--- a/packages/admin/dashboard/src/dashboard-app/routes/utils.ts
+++ b/packages/admin/dashboard/src/dashboard-app/routes/utils.ts
@@ -37,9 +37,10 @@ const createBranchRoute = (segment: string): RouteObject => ({
 const createLeafRoute = (
   Component: ComponentType,
   loader?: LoaderFunction,
-  handle?: object
+  handle?: object,
+  path: string = ""
 ): RouteObject => ({
-  path: "",
+  path,
   ErrorBoundary: ErrorBoundary,
   async lazy() {
     const result: {
@@ -149,7 +150,6 @@ const addRoute = (
 
   if (isComponentSegment || remainingSegments.length === 0) {
     route.children ||= []
-    const leaf = createLeafRoute(Component, loader)
 
     if (handle) {
       route.handle = handle
@@ -159,9 +159,17 @@ const addRoute = (
       route.loader = loader
     }
 
-    leaf.children = processParallelRoutes(parallelRoutes, currentFullPath)
-    route.children.push(leaf)
-
+    // Since splat segments must occur at the end of a route, react-router enforces the segment to be a leaf.
+    // Therefore we can't create a child leaf route with `path: ""` and must instead modify the route itself
+    if (currentSegment === "*?" || currentSegment === "*") {
+      const leaf = createLeafRoute(Component, loader, handle, currentSegment)
+      leaf.children = processParallelRoutes(parallelRoutes, currentFullPath)
+      Object.assign(route, leaf)
+    } else {
+      const leaf = createLeafRoute(Component, loader)
+      leaf.children = processParallelRoutes(parallelRoutes, currentFullPath)
+      route.children.push(leaf)
+    }
     if (remainingSegments.length > 0) {
       addRoute(
         remainingSegments,