diff --git a/.changeset/wicked-crabs-compete.md b/.changeset/wicked-crabs-compete.md
new file mode 100644
index 0000000000..f57f1d92f5
--- /dev/null
+++ b/.changeset/wicked-crabs-compete.md
@@ -0,0 +1,5 @@
+---
+"@medusajs/medusa": patch
+---
+
+Enable analytics feature flag by default
diff --git a/packages/medusa/src/loaders/feature-flags/analytics.ts b/packages/medusa/src/loaders/feature-flags/analytics.ts
index dc800e1ad1..54363f97c2 100644
--- a/packages/medusa/src/loaders/feature-flags/analytics.ts
+++ b/packages/medusa/src/loaders/feature-flags/analytics.ts
@@ -2,7 +2,7 @@ import { FlagSettings } from "../../types/feature-flags"
 
 const AnalyticsFeatureFlag: FlagSettings = {
   key: "analytics",
-  default_val: false,
+  default_val: true,
   env_key: "MEDUSA_FF_ANALYTICS",
   description:
     "Enable Medusa to collect data on usage, errors and performance for the purpose of improving the product",