diff --git a/packages/admin/dashboard/src/routes/sales-channels/sales-channel-create/components/create-sales-channel-form/create-sales-channel-form.tsx b/packages/admin/dashboard/src/routes/sales-channels/sales-channel-create/components/create-sales-channel-form/create-sales-channel-form.tsx
index 5b179117e4..ee88c0b4cf 100644
--- a/packages/admin/dashboard/src/routes/sales-channels/sales-channel-create/components/create-sales-channel-form/create-sales-channel-form.tsx
+++ b/packages/admin/dashboard/src/routes/sales-channels/sales-channel-create/components/create-sales-channel-form/create-sales-channel-form.tsx
@@ -52,7 +52,7 @@ export const CreateSalesChannelForm = () => {
           toast.success(t("salesChannels.toast.create"))
           handleSuccess(`../${sales_channel.id}`)
         },
-        onError: (error) => toast.success(error.message),
+        onError: (error) => toast.error(error.message),
       }
     )
   })