diff --git a/.changeset/odd-dolls-tie.md b/.changeset/odd-dolls-tie.md
new file mode 100644
index 0000000000..fb361abacd
--- /dev/null
+++ b/.changeset/odd-dolls-tie.md
@@ -0,0 +1,6 @@
+---
+"@medusajs/core-flows": patch
+"@medusajs/medusa": patch
+---
+
+feat(core-flows,medusa): remove cart customer validation + rename workflow
diff --git a/integration-tests/http/__tests__/cart/store/cart.spec.ts b/integration-tests/http/__tests__/cart/store/cart.spec.ts
index 6b5b9f6c99..7828772789 100644
--- a/integration-tests/http/__tests__/cart/store/cart.spec.ts
+++ b/integration-tests/http/__tests__/cart/store/cart.spec.ts
@@ -1300,55 +1300,6 @@ medusaIntegrationTestRunner({
           )
         })
 
-        it("should throw error when trying to update a cart that belongs to a customer that has an account", async () => {
-          const customerUpdate1 = await api.post(
-            `/store/carts/${cart.id}/customer`,
-            {},
-            storeHeadersWithCustomer
-          )
-
-          expect(customerUpdate1.status).toEqual(200)
-          expect(customerUpdate1.data.cart).toEqual(
-            expect.objectContaining({
-              email: customer.email,
-              customer: expect.objectContaining({
-                id: customer.id,
-                email: customer.email,
-              }),
-            })
-          )
-
-          const { jwt: jwt2 } = await createAuthenticatedCustomer(
-            api,
-            storeHeaders,
-            {
-              first_name: "tony2",
-              last_name: "stark",
-              email: "tony2@stark-industries.com",
-            }
-          )
-
-          const storeHeadersWithCustomer2 = {
-            headers: {
-              ...storeHeaders.headers,
-              authorization: `Bearer ${jwt2}`,
-            },
-          }
-
-          const { response } = await api
-            .post(
-              `/store/carts/${cart.id}/customer`,
-              {},
-              storeHeadersWithCustomer2
-            )
-            .catch((e) => e)
-
-          expect(response.status).toEqual(400)
-          expect(response.data.message).toEqual(
-            "Cannot update cart customer when its assigned to a different customer"
-          )
-        })
-
         it("should successfully update cart customer when cart is without customer", async () => {
           const updated = await api.post(
             `/store/carts/${cart.id}/customer`,
diff --git a/packages/core/core-flows/src/cart/workflows/index.ts b/packages/core/core-flows/src/cart/workflows/index.ts
index cf0d360885..50fd22ef29 100644
--- a/packages/core/core-flows/src/cart/workflows/index.ts
+++ b/packages/core/core-flows/src/cart/workflows/index.ts
@@ -6,8 +6,8 @@ export * from "./create-carts"
 export * from "./create-payment-collection-for-cart"
 export * from "./list-shipping-options-for-cart"
 export * from "./refresh-payment-collection"
+export * from "./transfer-cart-customer"
 export * from "./update-cart"
-export * from "./update-cart-customer"
 export * from "./update-cart-promotions"
 export * from "./update-line-item-in-cart"
 export * from "./update-tax-lines"
diff --git a/packages/core/core-flows/src/cart/workflows/transfer-cart-customer.ts b/packages/core/core-flows/src/cart/workflows/transfer-cart-customer.ts
new file mode 100644
index 0000000000..05ccc1e68d
--- /dev/null
+++ b/packages/core/core-flows/src/cart/workflows/transfer-cart-customer.ts
@@ -0,0 +1,71 @@
+import {
+  createWorkflow,
+  transform,
+  when,
+  WorkflowData,
+} from "@medusajs/framework/workflows-sdk"
+import { useQueryGraphStep } from "../../common"
+import { updateCartsStep } from "../steps"
+
+export const transferCartCustomerWorkflowId = "transfer-cart-customer"
+/**
+ * This workflow transfers cart's customer.
+ */
+export const transferCartCustomerWorkflow = createWorkflow(
+  transferCartCustomerWorkflowId,
+  (input: WorkflowData<{ id: string; customer_id: string }>) => {
+    const cartQuery = useQueryGraphStep({
+      entity: "cart",
+      filters: { id: input.id },
+      fields: [
+        "id",
+        "email",
+        "customer_id",
+        "customer.has_account",
+        "shipping_address.*",
+        "region.*",
+        "region.countries.*",
+      ],
+      options: { throwIfKeyNotFound: true },
+    }).config({ name: "get-cart" })
+
+    const cart = transform({ cartQuery }, ({ cartQuery }) => cartQuery.data[0])
+
+    const customerQuery = useQueryGraphStep({
+      entity: "customer",
+      filters: { id: input.customer_id },
+      fields: ["id", "email"],
+      options: { throwIfKeyNotFound: true },
+    }).config({ name: "get-customer" })
+
+    const customer = transform(
+      { customerQuery },
+      ({ customerQuery }) => customerQuery.data[0]
+    )
+
+    // If its the same customer, we don't want the email to be overridden, so we skip the
+    // update entirely. When the customer is different, we also override the email.
+    // The customer will have an opportunity to edit email again through update cart endpoint.
+    const shouldTransfer = transform(
+      { cart, customer },
+      ({ cart, customer }) => cart.customer?.id !== customer.id
+    )
+
+    when({ shouldTransfer }, ({ shouldTransfer }) => shouldTransfer).then(
+      () => {
+        const cartInput = transform(
+          { cart, customer },
+          ({ cart, customer }) => [
+            {
+              id: cart.id,
+              customer_id: customer.id,
+              email: customer.email,
+            },
+          ]
+        )
+
+        updateCartsStep(cartInput)
+      }
+    )
+  }
+)
diff --git a/packages/core/core-flows/src/cart/workflows/update-cart-customer.ts b/packages/core/core-flows/src/cart/workflows/update-cart-customer.ts
deleted file mode 100644
index 20a6449dec..0000000000
--- a/packages/core/core-flows/src/cart/workflows/update-cart-customer.ts
+++ /dev/null
@@ -1,98 +0,0 @@
-import { isDefined, MedusaError } from "@medusajs/framework/utils"
-import {
-  createStep,
-  createWorkflow,
-  StepResponse,
-  transform,
-  when,
-  WorkflowData,
-} from "@medusajs/framework/workflows-sdk"
-import { CustomerDTO } from "@medusajs/types"
-import { useQueryGraphStep } from "../../common"
-import { updateCartsStep } from "../steps"
-
-/**
- * This step validates if cart should be updated
- */
-export const validateCartCustomerUpdateStep = createStep(
-  "validate-cart-customer-update",
-  async function ({
-    cart,
-    customer,
-  }: {
-    cart: {
-      customer?: { id: string; has_account: boolean }
-    }
-    customer: CustomerDTO
-  }) {
-    // If cart customer is the same as the provided customer, succeed early
-    // Pass in a boolean to not perform a customer update
-    if (isDefined(cart.customer?.id) && cart.customer.id === customer.id) {
-      return new StepResponse(false)
-    }
-
-    // If the cart customer already has an account, we can safely assume that its already
-    // been assigned to a different customer. This falls under cart take over, which isn't being
-    // handled with this workflow
-    if (cart.customer?.has_account) {
-      throw new MedusaError(
-        MedusaError.Types.NOT_ALLOWED,
-        `Cannot update cart customer when its assigned to a different customer`
-      )
-    }
-
-    return new StepResponse(true)
-  }
-)
-
-export const updateCartCustomerWorkflowId = "update-cart-customer"
-/**
- * This workflow updates cart's customer.
- */
-export const updateCartCustomerWorkflow = createWorkflow(
-  updateCartCustomerWorkflowId,
-  (input: WorkflowData<{ id: string; customer_id: string }>) => {
-    const cartQuery = useQueryGraphStep({
-      entity: "cart",
-      filters: { id: input.id },
-      fields: [
-        "id",
-        "email",
-        "customer_id",
-        "customer.has_account",
-        "shipping_address.*",
-        "region.*",
-        "region.countries.*",
-      ],
-      options: { throwIfKeyNotFound: true },
-    }).config({ name: "get-cart" })
-
-    const cart = transform({ cartQuery }, ({ cartQuery }) => cartQuery.data[0])
-
-    const customerQuery = useQueryGraphStep({
-      entity: "customer",
-      filters: { id: input.customer_id },
-      fields: ["id", "email"],
-      options: { throwIfKeyNotFound: true },
-    }).config({ name: "get-customer" })
-
-    const customer = transform(
-      { customerQuery },
-      ({ customerQuery }) => customerQuery.data[0]
-    )
-
-    const shouldUpdate = validateCartCustomerUpdateStep({ cart, customer })
-
-    when({ shouldUpdate }, ({ shouldUpdate }) => !!shouldUpdate).then(() => {
-      const cartInput = transform({ cart, customer }, ({ cart, customer }) => [
-        {
-          id: cart.id,
-          customer_id: customer.id,
-          email: customer.email,
-        },
-      ])
-
-      updateCartsStep(cartInput)
-    })
-  }
-)
diff --git a/packages/medusa/src/api/store/carts/[id]/customer/route.ts b/packages/medusa/src/api/store/carts/[id]/customer/route.ts
index 2d2a6ae747..144d818903 100644
--- a/packages/medusa/src/api/store/carts/[id]/customer/route.ts
+++ b/packages/medusa/src/api/store/carts/[id]/customer/route.ts
@@ -1,4 +1,4 @@
-import { updateCartCustomerWorkflow } from "@medusajs/core-flows"
+import { transferCartCustomerWorkflow } from "@medusajs/core-flows"
 import { HttpTypes } from "@medusajs/framework/types"
 
 import {
@@ -11,7 +11,7 @@ export const POST = async (
   req: AuthenticatedMedusaRequest,
   res: MedusaResponse<HttpTypes.StoreCartResponse>
 ) => {
-  const workflow = updateCartCustomerWorkflow(req.scope)
+  const workflow = transferCartCustomerWorkflow(req.scope)
 
   await workflow.run({
     input: {