diff --git a/.changeset/tasty-walls-prove.md b/.changeset/tasty-walls-prove.md
new file mode 100644
index 0000000000..a5ba4c6630
--- /dev/null
+++ b/.changeset/tasty-walls-prove.md
@@ -0,0 +1,6 @@
+---
+"@medusajs/medusa-cli": patch
+"@medusajs/medusa": patch
+---
+
+feat(medusa,medusa-cli): Added an invite option to the create user command, and allow seeding publishable api keys
diff --git a/packages/medusa-cli/src/create-cli.js b/packages/medusa-cli/src/create-cli.js
index 8479dcf95c..a124004f51 100644
--- a/packages/medusa-cli/src/create-cli.js
+++ b/packages/medusa-cli/src/create-cli.js
@@ -296,6 +296,11 @@ function buildLocalCommands(cli, isLocalProject) {
             alias: `id`,
             type: `string`,
             describe: `User's id.`,
+          })
+          .option(`invite`, {
+            type: `boolean`,
+            describe: `If flag is set, an invitation will be created instead of a new user and the invite token will be returned.`,
+            default: false,
           }),
       handler: handlerP(
         getCommandHandler(`user`, (args, cmd) => {
diff --git a/packages/medusa/src/commands/seed.ts b/packages/medusa/src/commands/seed.ts
index 303e755890..f0ac604ceb 100644
--- a/packages/medusa/src/commands/seed.ts
+++ b/packages/medusa/src/commands/seed.ts
@@ -17,6 +17,7 @@ import {
   ProductService,
   ProductVariantService,
   RegionService,
+  SalesChannelService,
   ShippingOptionService,
   ShippingProfileService,
   StoreService,
@@ -26,6 +27,8 @@ import { ConfigModule } from "../types/global"
 import { CreateProductInput } from "../types/product"
 import { CreateProductCategoryInput } from "../types/product-category"
 import getMigrations, { getModuleSharedResources } from "./utils/get-migrations"
+import PublishableApiKeyService from "../services/publishable-api-key"
+import { SalesChannel } from "../models"
 
 type SeedOptions = {
   directory: string
@@ -101,6 +104,12 @@ const seed = async function ({ directory, migrate, seedFile }: SeedOptions) {
   const productCategoryService: ProductCategoryService = container.resolve(
     "productCategoryService"
   )
+  const publishableApiKeyService: PublishableApiKeyService = container.resolve(
+    "publishableApiKeyService"
+  )
+  const salesChannelService: SalesChannelService = container.resolve(
+    "salesChannelService"
+  )
 
   /* eslint-disable */
   const productVariantService: ProductVariantService = container.resolve(
@@ -122,6 +131,7 @@ const seed = async function ({ directory, migrate, seedFile }: SeedOptions) {
       categories = [],
       shipping_options,
       users,
+      publishable_api_keys = [],
     } = JSON.parse(fs.readFileSync(resolvedPath, `utf-8`))
 
     const gcProfile = await shippingProfileService.retrieveGiftCardDefault()
@@ -235,6 +245,31 @@ const seed = async function ({ directory, migrate, seedFile }: SeedOptions) {
         }
       }
     }
+
+    let defaultSalesChannel: SalesChannel | null = null
+
+    try {
+      defaultSalesChannel = await salesChannelService
+        .withTransaction(tx)
+        .retrieveDefault()
+    } catch (e) {
+      defaultSalesChannel = null
+    }
+
+    for (const pak of publishable_api_keys) {
+      const publishableApiKey = await publishableApiKeyService
+        .withTransaction(tx)
+        .create(pak, {
+          loggedInUserId: "",
+        })
+
+      // attach to default sales channel if exists
+      if (defaultSalesChannel) {
+        await publishableApiKeyService.addSalesChannels(publishableApiKey.id, [
+          defaultSalesChannel.id,
+        ])
+      }
+    }
   })
 
   track("CLI_SEED_COMPLETED")
diff --git a/packages/medusa/src/commands/user.js b/packages/medusa/src/commands/user.js
index e23acd8261..9870cfd684 100644
--- a/packages/medusa/src/commands/user.js
+++ b/packages/medusa/src/commands/user.js
@@ -5,8 +5,16 @@ import express from "express"
 import { track } from "medusa-telemetry"
 
 import loaders from "../loaders"
+import Logger from "../loaders/logger"
 
-export default async function ({ directory, id, email, password, keepAlive }) {
+export default async function ({
+  directory,
+  id,
+  email,
+  password,
+  keepAlive,
+  invite,
+}) {
   track("CLI_USER", { with_id: !!id })
   const app = express()
   try {
@@ -15,8 +23,19 @@ export default async function ({ directory, id, email, password, keepAlive }) {
       expressApp: app,
     })
 
-    const userService = container.resolve("userService")
-    await userService.create({ id, email }, password)
+    if (invite) {
+      const inviteService = container.resolve("inviteService")
+      await inviteService.create(email, "admin")
+      const invite = await inviteService.list({
+        user_email: email,
+      })
+      Logger.info(`
+      Invite token: ${invite[0].token}
+      Open the invite in Medusa Admin at: [your-admin-url]/invite?token=${invite[0].token}`)
+    } else {
+      const userService = container.resolve("userService")
+      await userService.create({ id, email }, password)
+    }
   } catch (err) {
     console.error(err)
     process.exit(1)
diff --git a/packages/medusa/src/services/user.ts b/packages/medusa/src/services/user.ts
index a6d71db4b6..8c3a87fcd4 100644
--- a/packages/medusa/src/services/user.ts
+++ b/packages/medusa/src/services/user.ts
@@ -177,6 +177,18 @@ class UserService extends TransactionBaseService {
       }
 
       const validatedEmail = validateEmail(user.email)
+
+      const userEntity = await userRepo.findOne({
+        where: { email: validatedEmail },
+      })
+
+      if (userEntity) {
+        throw new MedusaError(
+          MedusaError.Types.INVALID_DATA,
+          "A user with the same email already exists."
+        )
+      }
+
       if (password) {
         const hashedPassword = await this.hashPassword_(password)
         createData.password_hash = hashedPassword