diff --git a/packages/cli/medusa-cli/src/reporter/index.ts b/packages/cli/medusa-cli/src/reporter/index.ts
index 1f64f06fb3..43e4d266c5 100644
--- a/packages/cli/medusa-cli/src/reporter/index.ts
+++ b/packages/cli/medusa-cli/src/reporter/index.ts
@@ -18,7 +18,9 @@ if (!IS_DEV) {
   transports.push(
     new winston.transports.Console({
       format: winston.format.combine(
-        winston.format.cli(),
+        winston.format.cli({
+          levels: winston.config.npm.levels,
+        }),
         winston.format.splat()
       ),
     })
@@ -169,6 +171,7 @@ export class Reporter {
    * @param {String | Error} messageOrError - can either be a string with a
    *   message to log the error under; or an error object.
    * @param {Error?} error - an error object to log message with
+   * Level 0
    */
   error(messageOrError: string | Error, error?: Error) {
     let message = messageOrError as string
@@ -273,9 +276,22 @@ export class Reporter {
     return null
   }
 
+  /**
+   * Logs a message at the silly level.
+   * @param {string} message - the message to log
+   * Level 6
+   */
+  silly(message: string) {
+    this.loggerInstance_.log({
+      level: "silly",
+      message,
+    })
+  }
+
   /**
    * Logs a message at the info level.
    * @param {string} message - the message to log
+   * Level 5
    */
   debug(message: string) {
     this.loggerInstance_.log({
@@ -284,9 +300,34 @@ export class Reporter {
     })
   }
 
+  /**
+   * Logs a message at the vebose level.
+   * @param {string} message - the message to log
+   * Level 4
+   */
+  verbose(message: string) {
+    this.loggerInstance_.log({
+      level: "vebose",
+      message,
+    })
+  }
+
+  /**
+   * Logs a message at the http level.
+   * @param {string} message - the message to log
+   * Level 3
+   */
+  http(message: string) {
+    this.loggerInstance_.log({
+      level: "http",
+      message,
+    })
+  }
+
   /**
    * Logs a message at the info level.
    * @param {string} message - the message to log
+   * Level 2
    */
   info(message: string) {
     this.loggerInstance_.log({
@@ -298,8 +339,9 @@ export class Reporter {
   /**
    * Logs a message at the warn level.
    * @param {string} message - the message to log
+   * Level 1
    */
-  warn = (message: string) => {
+  warn(message: string) {
     this.loggerInstance_.warn({
       level: "warn",
       message,
diff --git a/packages/core/framework/src/http/express-loader.ts b/packages/core/framework/src/http/express-loader.ts
index 305fd191ba..8902c57956 100644
--- a/packages/core/framework/src/http/express-loader.ts
+++ b/packages/core/framework/src/http/express-loader.ts
@@ -5,7 +5,11 @@ import session from "express-session"
 import Redis from "ioredis"
 import morgan from "morgan"
 import path from "path"
+import { logger } from "../logger"
 import { configManager } from "../config"
+import { MedusaRequest, MedusaResponse } from "./types"
+
+const NOISY_ENDPOINTS_CHUNKS = ["@fs", "@id", "@vite", "@react", "node_modules"]
 
 export async function expressLoader({ app }: { app: Express }): Promise<{
   app: Express
@@ -14,8 +18,10 @@ export async function expressLoader({ app }: { app: Express }): Promise<{
   const baseDir = configManager.baseDir
   const configModule = configManager.config
   const isProduction = configManager.isProduction
-  const isStaging = process.env.NODE_ENV === "staging"
-  const isTest = process.env.NODE_ENV === "test"
+  const NODE_ENV = process.env.NODE_ENV || "development"
+  const IS_DEV = NODE_ENV.startsWith("dev")
+  const isStaging = NODE_ENV === "staging"
+  const isTest = NODE_ENV === "test"
 
   let sameSite: string | boolean = false
   let secure = false
@@ -40,7 +46,7 @@ export async function expressLoader({ app }: { app: Express }): Promise<{
     store: null,
   }
 
-  let redisClient
+  let redisClient: Redis
 
   if (configModule?.projectConfig?.redisUrl) {
     const RedisStore = createStore(session)
@@ -55,11 +61,29 @@ export async function expressLoader({ app }: { app: Express }): Promise<{
   }
 
   app.set("trust proxy", 1)
-  app.use(
-    morgan("combined", {
-      skip: () => isTest,
-    })
-  )
+
+  /**
+   * Method to skip logging HTTP requests. We skip in test environment
+   * and also exclude files served by vite during development
+   */
+  function shouldSkipHttpLog(req: MedusaRequest, res: MedusaResponse) {
+    return (
+      isTest || NOISY_ENDPOINTS_CHUNKS.some((chunk) => req.url.includes(chunk))
+    )
+  }
+
+  /**
+   * The middleware to use for logging. We write the log messages
+   * using winston, but rely on morgan to hook into HTTP requests
+   */
+  const loggingMiddleware = morgan(IS_DEV ? "dev" : "tiny", {
+    skip: shouldSkipHttpLog,
+    stream: {
+      write: (message: string) => logger.http(message),
+    },
+  })
+
+  app.use(loggingMiddleware)
   app.use(cookieParser())
   app.use(session(sessionOpts))