diff --git a/packages/medusa/src/loaders/__tests__/default.spec.ts b/packages/medusa/src/loaders/__tests__/default.spec.ts
new file mode 100644
index 0000000000..dac47f5edb
--- /dev/null
+++ b/packages/medusa/src/loaders/__tests__/default.spec.ts
@@ -0,0 +1,55 @@
+import { asValue, createContainer } from "awilix";
+import { MockRepository, MockManager } from "medusa-test-utils"
+import { StoreServiceMock } from "../../services/__mocks__/store";
+import { ShippingProfileServiceMock } from "../../services/__mocks__/shipping-profile";
+import Logger from "../logger";
+import featureFlagsLoader from "../feature-flags";
+import { default as defaultLoader } from "../defaults"
+import { SalesChannelServiceMock } from "../../services/__mocks__/sales-channel";
+import { PaymentProviderServiceMock } from "../../services/__mocks__/payment-provider";
+
+describe('default', () => {
+  describe('sales channel default', () => {
+    let featureFlagRouter
+    const container = createContainer()
+
+    beforeAll(async () => {
+      featureFlagRouter = await featureFlagsLoader({
+        featureFlags: {
+          sales_channels: true,
+        },
+      }, Logger)
+
+      container.register({
+        storeService: asValue(StoreServiceMock),
+        currencyRepository: asValue(MockRepository()),
+        countryRepository: asValue(MockRepository()),
+        shippingProfileService: asValue(ShippingProfileServiceMock),
+        salesChannelService: asValue(SalesChannelServiceMock),
+        logger: asValue(Logger),
+        featureFlagRouter: asValue(featureFlagRouter),
+        manager: asValue(MockManager),
+        paymentProviders: asValue([]),
+        paymentProviderService: asValue(PaymentProviderServiceMock),
+        notificationProviders: asValue([]),
+        notificationService: asValue({
+          registerInstalledProviders: jest.fn(),
+        }),
+        fulfillmentProviders: asValue([]),
+        fulfillmentProviderService: asValue({
+          registerInstalledProviders: jest.fn(),
+        }),
+        taxProviders: asValue([]),
+        taxProviderService: asValue({
+          registerInstalledProviders: jest.fn(),
+        }),
+      })
+    })
+
+    it("should create a new default sales channel attach to the store", async () => {
+      await defaultLoader({ container })
+      expect(SalesChannelServiceMock.createDefault).toHaveBeenCalledTimes(1)
+      expect(SalesChannelServiceMock.createDefault).toHaveBeenCalledTimes(1)
+    })
+  })
+})
diff --git a/packages/medusa/src/loaders/defaults.ts b/packages/medusa/src/loaders/defaults.ts
index b9b59afc5a..6d4d26ea43 100644
--- a/packages/medusa/src/loaders/defaults.ts
+++ b/packages/medusa/src/loaders/defaults.ts
@@ -9,11 +9,15 @@ import {
   FulfillmentProviderService,
   NotificationService,
   PaymentProviderService,
+  SalesChannelService,
   ShippingProfileService,
-  StoreService, TaxProviderService,
+  StoreService,
+  TaxProviderService,
 } from "../services"
 import { CurrencyRepository } from "../repositories/currency"
 import { AbstractTaxService } from "../interfaces"
+import { FlagRouter } from "../utils/flag-router";
+import SalesChannelFeatureFlag from "./feature-flags/sales-channels";
 
 const silentResolution = <T>(container: AwilixContainer, name: string, logger: Logger): T | never | undefined => {
   try {
@@ -49,7 +53,9 @@ export default async ({ container }: { container: AwilixContainer }): Promise<vo
   const currencyRepository = container.resolve<typeof CurrencyRepository>("currencyRepository")
   const countryRepository = container.resolve<typeof CountryRepository>("countryRepository")
   const profileService = container.resolve<ShippingProfileService>("shippingProfileService")
+  const salesChannelService = container.resolve<SalesChannelService>("salesChannelService")
   const logger = container.resolve<Logger>("logger")
+  const featureFlagRouter = container.resolve<FlagRouter>("featureFlagRouter")
 
   const entityManager = container.resolve<EntityManager>("manager")
 
@@ -97,7 +103,6 @@ export default async ({ container }: { container: AwilixContainer }): Promise<vo
   await entityManager.transaction(async (manager: EntityManager) => {
     await storeService.withTransaction(manager).create()
 
-
     const payProviders =
       silentResolution<typeof BasePaymentService[]>(container, "paymentProviders", logger) || []
     const payIds = payProviders.map((p) => p.getIdentifier())
@@ -129,5 +134,10 @@ export default async ({ container }: { container: AwilixContainer }): Promise<vo
 
     await profileService.withTransaction(manager).createDefault()
     await profileService.withTransaction(manager).createGiftCardDefault()
+
+    const isSalesChannelEnabled = featureFlagRouter.isFeatureEnabled(SalesChannelFeatureFlag.key)
+    if (isSalesChannelEnabled) {
+      await salesChannelService.withTransaction(manager).createDefault()
+    }
   })
 }
diff --git a/packages/medusa/src/models/sales-channel.ts b/packages/medusa/src/models/sales-channel.ts
index a4d43103f0..e4b9cf5f98 100644
--- a/packages/medusa/src/models/sales-channel.ts
+++ b/packages/medusa/src/models/sales-channel.ts
@@ -2,7 +2,6 @@ import { BeforeInsert, Column } from "typeorm"
 
 import { SoftDeletableEntity } from "../interfaces"
 import { FeatureFlagEntity } from "../utils/feature-flag-decorators"
-import { resolveDbType } from "../utils/db-aware-column"
 import { generateEntityId } from "../utils"
 
 @FeatureFlagEntity("sales_channels")
diff --git a/packages/medusa/src/services/__mocks__/payment-provider.js b/packages/medusa/src/services/__mocks__/payment-provider.js
index 3d98eb6cbe..f5ca20cd6b 100644
--- a/packages/medusa/src/services/__mocks__/payment-provider.js
+++ b/packages/medusa/src/services/__mocks__/payment-provider.js
@@ -31,6 +31,9 @@ export const PaymentProviderServiceMock = {
   list: jest.fn().mockImplementation(() => {
     return Promise.resolve()
   }),
+  registerInstalledProviders: jest.fn().mockImplementation(() => {
+    return Promise.resolve()
+  }),
   createSession: jest.fn().mockImplementation((providerId, cart) => {
     return Promise.resolve({
       id: `${providerId}_session`,
diff --git a/packages/medusa/src/services/__mocks__/sales-channel.js b/packages/medusa/src/services/__mocks__/sales-channel.js
index 19dc51a985..a5cd66a013 100644
--- a/packages/medusa/src/services/__mocks__/sales-channel.js
+++ b/packages/medusa/src/services/__mocks__/sales-channel.js
@@ -27,6 +27,14 @@ export const SalesChannelServiceMock = {
   delete: jest.fn().mockImplementation((id, config) => {
     return Promise.resolve()
   }),
+
+  createDefault: jest.fn().mockImplementation(() => {
+    return Promise.resolve({
+      name: "sales channel 1 name",
+      description: "sales channel 1 description",
+      is_disabled: false,
+    })
+  })
 }
 
 const mock = jest.fn().mockImplementation(() => {
diff --git a/packages/medusa/src/services/__mocks__/shipping-profile.js b/packages/medusa/src/services/__mocks__/shipping-profile.js
index d4e3848136..c29a205d5d 100644
--- a/packages/medusa/src/services/__mocks__/shipping-profile.js
+++ b/packages/medusa/src/services/__mocks__/shipping-profile.js
@@ -16,12 +16,21 @@ export const profiles = {
 }
 
 export const ShippingProfileServiceMock = {
+  withTransaction: function () {
+    return this
+  },
   update: jest.fn().mockImplementation(data => {
     return Promise.resolve()
   }),
   create: jest.fn().mockImplementation(data => {
     return Promise.resolve(data)
   }),
+  createDefault: jest.fn().mockImplementation(() => {
+    return Promise.resolve()
+  }),
+  createGiftCardDefault: jest.fn().mockImplementation(() => {
+    return Promise.resolve()
+  }),
   retrieve: jest.fn().mockImplementation(data => {
     if (data === IdMap.getId("default")) {
       return Promise.resolve(profiles.default)
diff --git a/packages/medusa/src/services/__mocks__/store.js b/packages/medusa/src/services/__mocks__/store.js
index e31d3c0a90..cf58e44349 100644
--- a/packages/medusa/src/services/__mocks__/store.js
+++ b/packages/medusa/src/services/__mocks__/store.js
@@ -7,6 +7,12 @@ export const store = {
 }
 
 export const StoreServiceMock = {
+  withTransaction: function () {
+    return this
+  },
+  create: jest.fn().mockImplementation(data => {
+    return Promise.resolve(data)
+  }),
   addCurrency: jest.fn().mockImplementation(data => {
     return Promise.resolve()
   }),
diff --git a/packages/medusa/src/services/__tests__/sales-channel.ts b/packages/medusa/src/services/__tests__/sales-channel.ts
index 56d915e812..bfc7bf6f4d 100644
--- a/packages/medusa/src/services/__tests__/sales-channel.ts
+++ b/packages/medusa/src/services/__tests__/sales-channel.ts
@@ -1,9 +1,10 @@
 import { IdMap, MockManager, MockRepository } from "medusa-test-utils"
 import SalesChannelService from "../sales-channel"
 import { EventBusServiceMock } from "../__mocks__/event-bus"
-import { EventBusService } from "../index"
+import { EventBusService, StoreService } from "../index"
 import { FindConditions, FindOneOptions } from "typeorm"
 import { SalesChannel } from "../../models"
+import { store, StoreServiceMock } from "../__mocks__/store";
 
 describe("SalesChannelService", () => {
   const salesChannelData = {
@@ -27,17 +28,76 @@ describe("SalesChannelService", () => {
           })
         }
       ),
-    save: (salesChannel) => Promise.resolve(salesChannel),
+    create: jest.fn().mockImplementation((data) => data),
+    save: (salesChannel) => Promise.resolve({
+      id: IdMap.getId("sales_channel_1"),
+      ...salesChannel
+    }),
     softRemove: jest.fn().mockImplementation((id: string): any => {
       return Promise.resolve()
     }),
   })
 
+  describe("create default", async () => {
+    const salesChannelService = new SalesChannelService({
+      manager: MockManager,
+      eventBusService: EventBusServiceMock as unknown as EventBusService,
+      salesChannelRepository: salesChannelRepositoryMock,
+      storeService: StoreServiceMock as unknown as StoreService
+    })
+
+    beforeEach(() => {
+      jest.clearAllMocks()
+    })
+
+    it("should call the save method if the store does not have a default sales channel", async () => {
+      await salesChannelService.createDefault()
+
+      expect(salesChannelRepositoryMock.save).toHaveBeenCalledTimes(1)
+      expect(salesChannelRepositoryMock.save).toHaveBeenCalledWith({
+        description: "Created by Medusa",
+        name: "Default Sales Channel",
+        is_disabled: false,
+      })
+    })
+
+    it("should return the default sales channel if it already exists", async () => {
+      const localSalesChannelService = new SalesChannelService({
+        manager: MockManager,
+        eventBusService: EventBusServiceMock as unknown as EventBusService,
+        salesChannelRepository: salesChannelRepositoryMock,
+        storeService: {
+          ...StoreServiceMock,
+          retrieve: jest.fn().mockImplementation(() => {
+            return Promise.resolve({
+              ...store,
+              default_sales_channel_id: IdMap.getId("sales_channel_1"),
+              default_sales_channel: {
+                id: IdMap.getId("sales_channel_1"),
+                ...salesChannelData,
+              }
+            })
+          })
+        } as any
+      })
+
+      const salesChannel = await localSalesChannelService.createDefault()
+
+      expect(salesChannelRepositoryMock.save).toHaveBeenCalledTimes(0)
+      expect(salesChannelRepositoryMock.save).not.toHaveBeenCalledTimes(1)
+      expect(salesChannel).toEqual({
+        id: IdMap.getId("sales_channel_1"),
+        ...salesChannelData,
+      })
+    })
+  })
+
   describe("retrieve", () => {
     const salesChannelService = new SalesChannelService({
       manager: MockManager,
       eventBusService: EventBusServiceMock as unknown as EventBusService,
       salesChannelRepository: salesChannelRepositoryMock,
+      storeService: StoreServiceMock as unknown as StoreService
     })
 
     beforeEach(() => {
@@ -67,6 +127,7 @@ describe("SalesChannelService", () => {
       manager: MockManager,
       eventBusService: EventBusServiceMock as unknown as EventBusService,
       salesChannelRepository: salesChannelRepositoryMock,
+      storeService: StoreServiceMock as unknown as StoreService
     })
 
     const update = {
@@ -100,7 +161,8 @@ describe("SalesChannelService", () => {
     const salesChannelService = new SalesChannelService({
       manager: MockManager,
       eventBusService: EventBusServiceMock as unknown as EventBusService,
-      salesChannelRepository: salesChannelRepositoryMock
+      salesChannelRepository: salesChannelRepositoryMock,
+      storeService: StoreServiceMock as unknown as StoreService
     })
 
     beforeEach(() => {
diff --git a/packages/medusa/src/services/sales-channel.ts b/packages/medusa/src/services/sales-channel.ts
index 72b432989b..b358c0f24b 100644
--- a/packages/medusa/src/services/sales-channel.ts
+++ b/packages/medusa/src/services/sales-channel.ts
@@ -11,12 +11,13 @@ import {
 } from "../types/sales-channels"
 import EventBusService from "./event-bus"
 import { buildQuery } from "../utils"
-import { PostgresError } from "../utils/exception-formatter"
+import StoreService from "./store"
 
 type InjectedDependencies = {
   salesChannelRepository: typeof SalesChannelRepository
   eventBusService: EventBusService
   manager: EntityManager
+  storeService: StoreService
 }
 
 class SalesChannelService extends TransactionBaseService<SalesChannelService> {
@@ -31,11 +32,13 @@ class SalesChannelService extends TransactionBaseService<SalesChannelService> {
 
   protected readonly salesChannelRepository_: typeof SalesChannelRepository
   protected readonly eventBusService_: EventBusService
+  protected readonly storeService_: StoreService
 
   constructor({
     salesChannelRepository,
     eventBusService,
     manager,
+    storeService,
   }: InjectedDependencies) {
     // eslint-disable-next-line prefer-rest-params
     super(arguments[0])
@@ -43,6 +46,7 @@ class SalesChannelService extends TransactionBaseService<SalesChannelService> {
     this.manager_ = manager
     this.salesChannelRepository_ = salesChannelRepository
     this.eventBusService_ = eventBusService
+    this.storeService_ = storeService
   }
 
   /**
@@ -170,6 +174,36 @@ class SalesChannelService extends TransactionBaseService<SalesChannelService> {
         })
     })
   }
+
+  /**
+   * Creates a default sales channel, if this does not already exist.
+   * @return the sales channel
+   */
+  async createDefault(): Promise<SalesChannel> {
+    return this.atomicPhase_(async (transactionManager) => {
+      const store = await this.storeService_
+        .withTransaction(transactionManager)
+        .retrieve({
+          relations: ["default_sales_channel"],
+        })
+
+      if (store.default_sales_channel_id) {
+        return store.default_sales_channel
+      }
+
+      const defaultSalesChannel = await this.create({
+        description: "Created by Medusa",
+        name: "Default Sales Channel",
+        is_disabled: false,
+      })
+
+      await this.storeService_.withTransaction(transactionManager).update({
+        default_sales_channel_id: defaultSalesChannel.id,
+      })
+
+      return defaultSalesChannel
+    })
+  }
 }
 
 export default SalesChannelService
diff --git a/packages/medusa/src/types/store.ts b/packages/medusa/src/types/store.ts
index 0103a66fa8..87ec3f316f 100644
--- a/packages/medusa/src/types/store.ts
+++ b/packages/medusa/src/types/store.ts
@@ -6,4 +6,5 @@ export type UpdateStoreInput = {
   default_currency_code?: string
   currencies?: string[]
   metadata?: Record<string, unknown>
+  default_sales_channel_id?: string
 }