diff --git a/.changeset/lazy-geckos-think.md b/.changeset/lazy-geckos-think.md
new file mode 100644
index 0000000000..a29b4cb090
--- /dev/null
+++ b/.changeset/lazy-geckos-think.md
@@ -0,0 +1,5 @@
+---
+"@medusajs/medusa": patch
+---
+
+fix(medusa): fix error on creating product without FF sales channel
diff --git a/integration-tests/api/__tests__/admin/product/without-ff-sales-channel.js b/integration-tests/api/__tests__/admin/product/without-ff-sales-channel.js
new file mode 100644
index 0000000000..216051670a
--- /dev/null
+++ b/integration-tests/api/__tests__/admin/product/without-ff-sales-channel.js
@@ -0,0 +1,71 @@
+const path = require("path")
+const setupServer = require("../../../../helpers/setup-server")
+const { useApi } = require("../../../../helpers/use-api")
+const { initDb, useDb } = require("../../../../helpers/use-db")
+const adminSeeder = require("../../../helpers/admin-seeder")
+
+const adminHeaders = {
+  headers: {
+    Authorization: "Bearer test_token",
+  },
+}
+
+describe("/admin/products", () => {
+  let medusaProcess
+  let dataSource
+
+  beforeAll(async () => {
+    const cwd = path.resolve(path.join(__dirname, "..", "..", ".."))
+
+    dataSource = await initDb({ cwd })
+    medusaProcess = await setupServer({
+      cwd,
+      env: {
+        MEDUSA_FF_SALES_CHANNELS: false,
+      }
+    })
+  })
+
+  afterAll(async () => {
+    const db = useDb()
+    await db.shutdown()
+
+    medusaProcess.kill()
+  })
+
+  describe("POST /admin/products", () => {
+    beforeEach(async () => {
+      await adminSeeder(dataSource)
+    })
+
+    afterEach(async () => {
+      const db = useDb()
+      await db.teardown()
+    })
+
+    it("creates a product successfully", async () => {
+      const api = useApi()
+
+      const payload = {
+        title: "Test",
+        description: "test-product-description",
+      }
+
+      const response = await api
+        .post("/admin/products", payload, adminHeaders)
+
+      expect(response.status).toEqual(200)
+      expect(response.data.product).toEqual(
+        expect.objectContaining({
+          id: expect.stringMatching(/^prod_*/),
+          title: "Test",
+          description: "test-product-description",
+          handle: "test",
+          status: "draft",
+          created_at: expect.any(String),
+          updated_at: expect.any(String),
+        })
+      )
+    })
+  })
+})
diff --git a/integration-tests/api/helpers/admin-seeder.js b/integration-tests/api/helpers/admin-seeder.js
index 660bad0470..95f63c6326 100644
--- a/integration-tests/api/helpers/admin-seeder.js
+++ b/integration-tests/api/helpers/admin-seeder.js
@@ -1,8 +1,8 @@
 const Scrypt = require("scrypt-kdf")
 const { User } = require("@medusajs/medusa")
 
-module.exports = async (connection, data = {}) => {
-  const manager = connection.manager
+module.exports = async (dataSource, data = {}) => {
+  const manager = dataSource.manager
 
   const buf = await Scrypt.kdf("secret_password", { logN: 1, r: 1, p: 1 })
   const password_hash = buf.toString("base64")
diff --git a/packages/medusa/src/api/routes/admin/products/create-product.ts b/packages/medusa/src/api/routes/admin/products/create-product.ts
index a713953003..554994bf5c 100644
--- a/packages/medusa/src/api/routes/admin/products/create-product.ts
+++ b/packages/medusa/src/api/routes/admin/products/create-product.ts
@@ -42,6 +42,7 @@ import {
 } from "./transaction/create-product-variant"
 import { DistributedTransaction } from "../../../../utils/transaction"
 import { Logger } from "../../../../types/global"
+import { FlagRouter } from "../../../../utils/flag-router"
 
 /**
  * @oas [post] /products
@@ -117,6 +118,8 @@ export default async (req, res) => {
   const shippingProfileService: ShippingProfileService = req.scope.resolve(
     "shippingProfileService"
   )
+  const featureFlagRouter: FlagRouter = req.scope.resolve("featureFlagRouter")
+
   const productVariantInventoryService: ProductVariantInventoryService =
     req.scope.resolve("productVariantInventoryService")
   const inventoryService: IInventoryService | undefined =
@@ -148,8 +151,12 @@ export default async (req, res) => {
         .retrieveDefault()
     }
 
-    // If no sales channel available, set the default one
-    if (!validated?.sales_channels?.length) {
+    // Provided that the feature flag is enabled and
+    // no sales channels are available, set the default one
+    if (
+      featureFlagRouter.isFeatureEnabled(SalesChannelFeatureFlag.key) &&
+      !validated?.sales_channels?.length
+    ) {
       const defaultSalesChannel = await salesChannelService
         .withTransaction(manager)
         .retrieveDefault()