diff --git a/packages/medusa-plugin-segment/src/services/segment.js b/packages/medusa-plugin-segment/src/services/segment.js
index eaeddcf5e8..8c1610f493 100644
--- a/packages/medusa-plugin-segment/src/services/segment.js
+++ b/packages/medusa-plugin-segment/src/services/segment.js
@@ -10,11 +10,12 @@ class SegmentService extends BaseService {
    *      write_key: Segment write key given in Segment dashboard
    *    }
    */
-  constructor({ totalsService }, options) {
+  constructor({ totalsService, productService }, options) {
     super()
 
     this.totalsService_ = totalsService
     this.options_ = options
+    this.productService_ = productService
 
     this.analytics_ = new Analytics(options.write_key)
   }
@@ -129,12 +130,19 @@ class SegmentService extends BaseService {
             variant = item.variant.sku
           }
 
+          const product = await this.productService_.retrieve(
+            item.variant.product_id,
+            { relations: ["collection", "type"] }
+          )
+
           return {
             name,
             variant,
             price: lineTotal / 100 / item.quantity,
             reporting_revenue: revenue,
             product_id: item.variant.product_id,
+            category: product.collection?.title,
+            type: product.type?.value,
             sku,
             quantity: item.quantity,
           }
diff --git a/packages/medusa-plugin-segment/src/subscribers/order.js b/packages/medusa-plugin-segment/src/subscribers/order.js
index 3ee9ad40c7..fe422dca4a 100644
--- a/packages/medusa-plugin-segment/src/subscribers/order.js
+++ b/packages/medusa-plugin-segment/src/subscribers/order.js
@@ -74,6 +74,7 @@ class OrderSubscriber {
             "payments",
             "fulfillments",
             "returns",
+            "items",
             "gift_cards",
             "gift_card_transactions",
             "swaps",
@@ -160,6 +161,7 @@ class OrderSubscriber {
           "shipping_methods",
           "payments",
           "fulfillments",
+          "items",
           "returns",
           "gift_cards",
           "gift_card_transactions",