diff --git a/.changeset/fuzzy-trees-push.md b/.changeset/fuzzy-trees-push.md
new file mode 100644
index 0000000000..71f4c48533
--- /dev/null
+++ b/.changeset/fuzzy-trees-push.md
@@ -0,0 +1,5 @@
+---
+"@medusajs/admin-ui": patch
+---
+
+fix(admin-ui): fix analytics config not being saved in invite form
diff --git a/packages/admin-ui/ui/src/pages/invite.tsx b/packages/admin-ui/ui/src/pages/invite.tsx
index 314ea4643b..9f767bda13 100644
--- a/packages/admin-ui/ui/src/pages/invite.tsx
+++ b/packages/admin-ui/ui/src/pages/invite.tsx
@@ -119,8 +119,10 @@ const InvitePage = () => {
         !data.analytics.opt_out &&
         token?.user_email
 
-      if (isFeatureEnabled("analytics")) {
+      try {
         await createAnalyticsConfig(data.analytics)
+      } catch (e) {
+        // gracefully handle error if analytics are disabled
       }
 
       if (shouldTrackEmail) {