---
description: "Customers are individuals that make purchases in your store. Learn about the available features and guides."
---

import DocCardList from '@theme/DocCardList';
import Icons from '@theme/Icon';

# Customers

Customers are individuals that make purchases in your store. This overview introduces the available features related to customers.

:::note

Not a developer? Check out the [Customers user guide](../../user-guide/customers/index.md).

:::

## Features

### Customer Accounts

Customers can make purchases as guests, or they can create an account.

When a customer creates an account, they can manage their details and review their order history.

An admin can manage all customers and their details.

<DocCardList colSize={4} items={[
  {
    type: 'link',
    href: '/modules/customers/storefront/implement-customer-profiles',
    label: 'Storefront: Add Customer Profiles',
    customProps: {
      icon: Icons['academic-cap-solid'],
      description: 'Learn how to implement customer accounts in a storefront.',
    }
  },
  {
    type: 'link',
    href: '/modules/customers/admin/manage-customers',
    label: 'Admin: Manage Customers',
    customProps: {
      icon: Icons['academic-cap-solid'],
      description: 'Learn how to manage customers using Admin APIs.',
    }
  },
  {
    type: 'link',
    href: '/user-guide/customers/manage',
    label: 'User Guide: Manage Customers',
    customProps: {
      icon: Icons['users-solid'],
      description: 'Learn how to manage customers in Medusa Admin.'
    }
  },
]} />

### Customer Groups

Admins can segment customers or assign them to different customer groups. This can be useful for marketing purposes.

For example, an admin can specify a different pricing or special discounts for specific customer groups.

<DocCardList colSize={4} items={[
  {
    type: 'link',
    href: '/modules/customers/admin/manage-customer-groups',
    label: 'Admin: Manage Customer Groups',
    customProps: {
      icon: Icons['academic-cap-solid'],
      description: 'Learn how to manage customer groups using Admin APIs.',
    }
  },
  {
    type: 'link',
    href: '/user-guide/customers/groups',
    label: 'User Guide: Customer Groups',
    customProps: {
      icon: Icons['users-solid'],
      description: 'Learn how to manage customer groups in Medusa Admin.'
    }
  },
  {
    type: 'link',
    href: '/api/admin#tag/Customer-Group',
    label: 'Admin APIs: Customer Groups',
    customProps: {
      icon: Icons['server-solid'],
      description: 'Check available Admin REST APIs for Customer Groups.'
    }
  },
]} />

---

## Understand the Architecture

Learn how Customer-related entities are built, their relation to other modules, and more.

<DocCardList colSize={6} items={[
  {
    type: 'link',
    href: '/modules/customers',
    label: 'Architecture: Customer',
    customProps: {
      icon: Icons['circle-stack-solid'],
      description: 'Learn about the Customer Architecture.',
    }
  },
  {
    type: 'link',
    href: '/modules/customers/customer-groups',
    label: 'Architecture: Customer Group',
    customProps: {
      icon: Icons['circle-stack-solid'],
      description: 'Learn about the Customer Group Architecture.',
    }
  },
]} />

---

## Related Modules

Discover Customers’ relation to other modules in Medusa.

<DocCardList colSize={4} items={[
  {
    type: 'link',
    href: '/modules/orders/overview',
    label: 'Orders',
    customProps: {
      icon: Icons['check-circle-solid'],
      description: 'Customers can place orders, request returns and exchanges, and more.'
    }
  },
  {
    type: 'link',
    href: '/modules/discounts/overview',
    label: 'Discounts',
    customProps: {
      icon: Icons['academic-cap-solid'],
      description: 'Discounts can be associated with a specific customer group.'
    }
  },
  {
    type: 'link',
    href: '/modules/price-lists/overview',
    label: 'Price Lists',
    customProps: {
      icon: Icons['currency-dollar-solid'],
      description: 'Set special prices for specific customer groups.'
    }
  },
]} />