medusa-store/www/docs/content/modules/customers/overview.mdx

---
description: "Customers are individuals that make purchases in your store. Learn about the available features and guides."
---

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# Customers

Customers are individuals that make purchases in your store. This overview introduces the available features related to customers.

:::note

Not a developer? Check out the [Customers user guide](../../user-guide/customers/index.md).

:::

## Features

### Customer Accounts

Customers can make purchases as guests, or they can create an account.

When a customer creates an account, they can manage their details and review their order history.

An admin can manage all customers and their details.

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      description: 'Learn how to implement customer accounts in a storefront.',
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    type: 'link',
    href: '/modules/customers/admin/manage-customers',
    label: 'Admin: Manage Customers',
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    label: 'User Guide: Manage Customers',
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### Customer Groups

Admins can segment customers or assign them to different customer groups. This can be useful for marketing purposes.

For example, an admin can specify a different pricing or special discounts for specific customer groups.

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---

## Understand the Architecture

Learn how Customer-related entities are built, their relation to other modules, and more.

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---

## Related Modules

Discover Customers’ relation to other modules in Medusa.

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      description: 'Customers can place orders, request returns and exchanges, and more.'
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    href: '/modules/discounts/overview',
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    customProps: {
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      description: 'Discounts can be associated with a specific customer group.'
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    href: '/modules/price-lists/overview',
    label: 'Price Lists',
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      description: 'Set special prices for specific customer groups.'
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